“In times of recession, it pays to maintain or even increase one’s advertising instead of cutting it”.

How Magazine Advertising Works by Guy Consterdine. Commissioned by the UK’s Periodical Publishers Association.

As buyers of advertising you will probably say that’s easier said than done and this is something we understand, which is why we have geared all our advertising opportunities to include discount for regular or series advertisers and special offers for those who want to ‘dip their toe in the water’.

The report also states that when comparing the six media - magazines, newspapers, newspaper supplements, TV, radio and websites – magazines lead the way in tailoring to the readers’ needs.

We know our readers. If you want our readers as your customers, we can help make that happen.